Marketing Assets for Gig Workers

Poplin is an app-based laundry service connecting users with local "Laundry Pros." To help Pros build their own businesses, Poplin offers unique QR codes so customers can request them specifically rather than receiving a random assignment. However, many Pros lack the tools to promote these codes effectively. Because brand guidelines are hard to access and most Pros aren't marketing experts, they often rely on inconsistent, low-quality DIY designs. We solved this by using official brand assets to create an affordable design service for these independent workers. We developed simple social media graphics and print-ready templates for business cards and postcards that feature their personal QR codes. These tools allow Pros to market themselves professionally without needing any design experience.

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By replacing DIY designs with professional, brand-aligned materials, Pros can reach customers directly through social media or physical leave-behinds like postcards. This service helps individuals with no marketing background build a recognizable local presence. The polished look of these materials builds trust and helps Pros stand out, making neighbors more comfortable booking their services. As a result, Pros are better equipped to grow their individual client bases and secure more repeat customers. This project provides the practical tools needed to help any independent worker present themselves professionally and successfully build their local business.

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