ERm Research

Calluna Collective serves as a supporting partner to ERM to make sure their test screenings are a success. Our role is simple: we act as the friendly, professional bridge between the research team and the audience. We make sure the logistical goals of the study are met, but we also make sure the moviegoers have a great night at the theater.

Whether testing an early cut of a film or evaluating how marketing resonates, we handle front-of-house logistics in the Chicago market by managing the event flow and survey distribution. This allows the ERM team to focus entirely on the data, while our welcoming, well-organized environment encourages the honest, thoughtful feedback studios need to hear. As a film approaches its opening date, we further assist by building momentum through local press and pre-release screenings, capturing audience reactions, moviegoer quotes, and critic feedback to generate hype leading up to the film's opening.

By managing the event from start to finish, we handle the details so ERM can focus on the big picture. We ensure the experience is enjoyable for both the client and the moviegoer, helping their screenings run smoothly.